Guides
Plain answers to the questions we’re asked most.
Written for business owners, marketing teams and skilling programmes. No jargon, and only facts we can stand behind.
- Software Who owns custom software in India once it’s built? Under India’s Copyright Act, the developer owns the code unless it is assigned to you in writing. What to check in your software contract before you sign.
- Software Replacing the WhatsApp groups that run your business Enquiries, payments and approvals lost in WhatsApp groups? How to move them into one simple system, and how to start small without a big IT project.
- Advertising How to plan one shoot day that gives you a month of content One film shoot can give you the main film, cut-downs, vertical reels and stills. A practical plan for brands: formats, framing and short versions.
- Advertising Five things that make a corporate film look cheap, and the fix for each Poor sound, flat light, too many speakers, music chosen first, the wrong length: five common corporate video mistakes and how to fix each.
- Hybrid Learning What “NSQF-aligned” means for training videos and e-learning content How qualification packs and NOS shape a training video, how to assess against them, and who actually approves a skilling course. A plain guide.
- Working with us Six questions to ask any agency before you sign Hiring an agency for a film, software or a training programme? Six questions that tell you more than a portfolio, and what a good answer sounds like.
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